What is Link Building And Why’s There Such a Hullabaloo?

Envision the World Wide Web as more of a literal web for a moment. Each string of the web connects to another, and then another, and so on, to form a complex system of information that feeds off different components. Your website is one such component, and it needs to be connected to other websites for there to be a path. In the context of your website, think of link building as the deliberate act of weaving your own string into this expansive web, carefully choosing which other strings to connect with. The better and more relevant these connections, the easier it is for ‘spiders’—in this case, search engines and users—to find and value your component in this intricate tapestry.
Now that you have a gist of what link building is in theory, let’s cut to the chase and talk about it in more depth. It’s essentially the process of obtaining inbound links that lead to your website. These links should come from vetted, high-quality pages and websites that either promote or refer to your website in different ways. Link building campaigns are crucial to any successful SEO strategy since it’s what helps you rank higher on SERPs and directly impact how authoritative and high-quality your website is considered. That’s precisely why link building campaigns are a game changer for your brand.

What is a Link Building Campaign?

A link building campaign is a planned and strategic effort aimed at increasing the number and quality of inbound links that point to your website. Now, before moving on to anything, it’s important to understand that not all links are equal. Having low-quality, spammy links from sketchy websites, barter links, bought links, bot links, etc., actually does more harm than good. When it comes to link building, quality is definitely greater than quantity.
You can learn more about common link building mistakes in our other blog post as we walk you through the importance of this SEO strategy and the pitfalls that come with it. It’s necessary to have a purpose-driven, intentional link-building campaign with clearly defined goals and outcomes, and while this sounds like a breeze, 41% of large companies believe that link building is the hardest aspect of SEO. But boy, is it worth it. Here’s why:

So, How Do You Create a Winning Link Building Campaign for Your Brand?

Search Berg’s backlink campaigns and link building strategies are tailored exactly to your needs, focusing primarily on manual links. Here are some steps we take to design your campaign:

1. Set Clear Objectives And Goals For What You Want To Achieve

   This is a fairly obvious place to begin. You need to have clear objectives and goals for your campaign since that will set the pace for everything else. Here’s what you need to consider:

   • Campaign Focus
   • Target Pages
   • Keyword Strategy
   • Engagement Metrics
   • Timeline and Milestones
   • Monitoring and Adjustment
   • Intended Outcome for Each Link

2. Identify Worthy, Relevant Platforms And Opportunities For Yourself

   As stated earlier, you don’t just need as many links as you can get. You need to find opportunities that are relevant to your niche, have high domain authority, are not considered spam, and are contextually relevant. You don’t want to pay a lifestyle or fashion influencer to post your link for gas station equipment in a random blog and call it a day, do you?

3. Generate Link-Worthy Content That Can Be Shared With Various Platforms

   With that being said, you also need link-worthy content that people will want to share and link to. Your link building campaign should focus on a healthy mix of methods and strategies that target the right audiences, too. For instance, you don’t want to limit yourself to a single method only because it’s worked in the past. Different consumer groups will have different preferences and behaviors, while different goals also need unique strategies.
   Once you know what their pain points, interests, shared qualities, social media habits, and preferences are, it’s easy to pick what works, including:

   • Blogs and articles on a wide range of relevant subjects
   • Tutorials that educate audiences and establish your authority
   • Guest posts that can increase traffic by 2,000%
   • Infographics, videos, unique data visuals, and more
   • Research and informative content that provides value

Conclusion

Creating a successful link building campaign requires careful planning, relevant opportunities, and link-worthy content. By setting clear objectives, identifying the right platforms, and producing valuable content, you can increase the number and quality of inbound links to your website. Link building is a crucial aspect of SEO and can greatly impact your website’s authority and ranking on SERPs.
At AI Source Hub, we specialize in AI-powered digital marketing services that can help you create and execute effective link building campaigns. Contact us today to learn more or explore our blog for more informative posts on digital marketing strategies.