The Value of Using Video Content

Video dominates the internet, representing about 80% of online content. The demand for video continues to grow. Even the most prolific brands struggle to produce enough video content for their sales and social channels.

AI Video Generators: A Solution to the Content Problem

AI video generators are gaining traction with major brands. These services use artificial intelligence and machine learning to generate videos without the need for a crew, actors, or complex editing software. They allow for cost-effective content creation and help maintain a robust content creation schedule.

The Different Types of AI Video Generation

There are three types of AI video generators that are gaining popularity among marketers. Each type has different potential uses:

• Text-to-Video AI: Generates videos by analyzing text and matching it with images and clips from stock libraries.
• Text-to-Avatar AI: Turns any text into a script spoken by an on-screen AI avatar.
• AI Animation: Generates animated videos based on a script and brand information.

Using AI-Generated Video Clips for Product Videos

Here are some tips on how to effectively use AI-generated video clips in your product videos:

1. Upgrade Your Explainers: Utilize AI video generators to quickly create high-quality product/service explainers.
2. Use AI Avatars to Build Trust: Incorporate AI avatars to add an extra dimension of empathy to your videos.
3. Use AI with a Green Screen: Optimize your video production by using AI to generate green screen footage or background animations.
4. Boost your Social Media Presence: Keep up with content demands by creating AI-generated videos to accompany your human-generated content on social media.
5. Blend AI with Real Video Production: Combine AI-generated videos with human-produced content for a well-rounded video marketing strategy.

AI Video Generators: Valuable Tools, but Not a Replacement for Creativity

While AI video generators can significantly enhance your video production process, it’s important to remember that they are not an end-all solution. Capitalize on the strengths of AI while maintaining your current standards of quality and creativity.

Be creative when using AI-generated videos and incorporate them into your content strategy strategically. Don’t compromise on quality and authenticity.