7 Video Marketing Trends and Strategies for the Future: Insights for Professionals in the AI Source Hub
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7 Video Marketing Trends & Strategies We’ll See In 2023 and Beyond
Introduction
By 2023, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video. Video marketing trends are so important for marketers to get attention online.
Super Short Video Ads
Google originated this trend back in 2016 with the launch of YouTube’s 6-second “bumper” ads. This new format wasn’t just for shortening attention spans in general, but specifically to fit the growing trend of mobile video and shorter videos being created.
Now is a content landscape of constant scrolling and swiping, capturing attention and becoming memorable needs to be within seconds on any social network, especially on the exponentially growing and extremely competitive Instagram.
More Long-Form Video Content
Yes, this might sound like it’s going to contradict the trend above, but the distinction between video advertising and video content marketing makes a world of difference. An advertisement is more designed to catch attention and deliver a quick message.
Content marketing looks to provide value to a target audience, usually through being informative, entertaining or both, while (organically) tying into the brand’s message and product.
Vertical Video
Love it or hate it, vertical video is here to stay. Vertical video doesn’t change storytelling rules, it’s more about how you present it to everyone. For impactful vertical videos, using a real person is so important.
Increased Facebook and Instagram Video Ads
Facebook has over 2.3 billion daily active users, with Instagram hitting 1 billion daily users in mid-2018. Social Media Examiner took a survey of marketers and found the majority plan to increase their Facebook and Instagram ads compared to other platforms.
Getting More Google and SEO Friendly
Last August Google added auto-playing video previews to their search results on Android devices. This means that when people search, relevant videos can appear at the top of their search results, while playing a preview, making them extra eye-catching.
Maximizing Video Value
With so many options of where, how, and when people view videos, brands and marketers will have to get the most value from their production. For example shooting a long-form video that works in both horizontal and vertical format (or re-editing a horizontal video into vertical, if possible).
Quantity Over Quality
Social Media Examiner also found that marketers plan to ramp up the video production over all other types of content in 2020. What they didn’t ask if said video content would be good or not. This means the best opportunity against a rush of everyone pushing video, is to invest in quality.
Conclusion
Video marketing is a rapidly evolving landscape, and as we move into 2023 and beyond, staying updated with the latest trends and strategies is crucial. Whether it’s implementing super short video ads, creating long-form content, or maximizing video value, AI Source Hub is here to help you navigate the world of AI-powered digital marketing.
Contact us today to learn how we can collaborate and deliver personalized solutions for your specific marketing needs.
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