How to write effective email copy?

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.bg-primary, .bg-primary:hover,.bg-primary:focus, a.bg-primary:focus, a.bg-primary:hover, button.bg-primary:focus, button.bg-primary:hover, .badge-primary { background:#1072D3 !important; } .btn-primary, .btn-primary:hover { color: #fff; background-color: #1072D3 !important; border-color: #1072D3 !important; } .text-primary, .filters_col .distance span { color: #1072D3 !important; } .btn-outline-primary { color: #1072D3 !important; border-color: #1072D3 !important; } .btn-outline-primary:hover { background:none !important; } .text-primary a { color: #1072D3 !important; } [ppt-nav].active-underline > ul > li.active > a { border-bottom: 2px solid #1072D3!important; } .bg-secondary, .bg-secondary:hover, .bg-secondary:focus, a.bg-secondary:focus, a.bg-secondary:hover, button.bg-secondary:focus, button.bg-secondary:hover, .irs-bar { background-color:#000000 !important; } .btn-secondary, .btn-secondary:hover, .btn-secondary:focus { color: #fff; background-color: #000000 !important; border-color: #000000 !important; } .text-secondary { color: #000000 !important; } .text-secondary a { color: #000000 !important; } .btn-outline-secondary { color: #000000 !important; border-color: #000000 !important; } .btn-outline-secondary:hover { background:none !important; } .custom-control-input:checked~.custom-control-label::before, .filter_sortby a.active { color: #fff; border-color: #000000 !important; background-color: #000000 !important; } .elementor-23203 .elementor-element.elementor-element-6b9860a2 { --display: flex; --gap: 0px 0px; --background-transition: 0s; --margin-block-start: 0px; --margin-block-end: 0px; --margin-inline-start: 0px; --margin-inline-end: 0px; --padding-block-start: 0px; --padding-block-end: 0px; --padding-inline-start: 0px; --padding-inline-end: 0px; overflow: visible; background: black; } .elementor-23203:not(.elementor-motion-effects-element-type-background), .elementor-23203 > .elementor-motion-effects-container > .elementor-motion-effects-layer { background-color: black; } .shadow-hover-lg:hover { box-shadow: 0 5px 5px 0 rgb(0 0 0 / 5%)!important; } [ppt-box] { background-clip: border-box; display: flex; flex-direction: column; color: #000; position: relative; border: 2px solid #ddd; box-shadow: 0 1px 1px rgb(0 0 0 / 4%); background: #fff; } .rounded { border-radius: 10px !important; } .opacity-2 { opacity: 1; }