Email Personalization

**Email personalization*is the process of tailoring email content to each individual recipient. By using AI, email personalization can be done at scale, delivering highly relevant and engaging messages that drive results.

**Benefits of email personalization*include:

Increased open rates
Higher click-through rates
Improved conversion rates
Increased customer loyalty
Reduced marketing costs

**How does AI personalization work?**

AI personalization uses a variety of data points to create a unique profile for each recipient. This data may include demographic information, purchase history, website activity, and social media interactions. AI then uses this data to generate personalized content that is tailored to each recipient’s interests and needs.

**Examples of email personalization**

Targeted product recommendations
Personalized discounts
Event invitations
Birthday wishes
Thank-you notes

**Conclusion**

Email personalization is a powerful tool that can help businesses improve their marketing results. By using AI, email personalization can be done at scale, delivering highly relevant and engaging messages that drive results.